Why do casinos give away bonuses?

Casino bonuses cause a lot of hype and excitement. Who doesn’t love free money? Especially in the form of casino credit that you can potentially convert into a tidy sum of hard cash? For players, there is a lot to gain because casinos give away thousands of free bonuses every year.

Why? All are competing for your attention. They’re trying to grab the top spot in the search engines. And they are trying to persuade you to make deposits. It is their main marketing tool.

What makes a casino bonus worthwhile?

To find the perfect casino bonus means that you need to have a good understanding of how it all works. If you know what to look for and how to read between the lines, then you’ll have a chance to win really great casino bonuses.

It may seem as if the casinos are giving out these generous bonuses for free. Of course nothing could be further from the truth. In reality there are always conditions to the deal so that you are tied to the casino for a longer period of time. During this period the casino gets the chance to recoup their investment.

So it’s essential that casino players know exactly how to recognize the clever marketing tricks. Because that’s what online casino bonuses really are. To help you with this, the following is a list of factors that are useful to understand. But never forget the golden rule: never take a casino bonus before you have carefully reviewed its terms and conditions.

These online casinos have good casino bonuses



Welcome bonus 100% up to €250

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100% Welcome Bonus up to £100


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Welcome bonus up to €100 free spins

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Get a bonus up to €250

What casino bonuses exist?

All casino bonuses come with conditions attached. Otherwise the casino will give out free money for nothing, with no guaranteed return, and without the player remaining loyal once the free money stops. Yet not all casino bonuses are equal. Different casinos have specific features, and may be more interesting to players than others.

Casino bonuses and their terms and conditions have been in the news a lot lately as the authorities try to crack down on unfair advertising. In other words, that the casinos are not clear about the terms and conditions. This is an important step towards regulation that better protects players. Hopefully the result will be that players get a better deal. But, it is not that far yet. So, let’s first see how it still works now.

  • Match bonus:
  • This is the most common casino bonus. The casino asks you to make a deposit, and the casino then gives you the same amount in bonus credit.

  • No deposit bonus:
  • This is one of the best online casino offers, because you are not asked to make a deposit. Instead you exchange your registration details (account creation) for a modest bonus credit. This gives you the chance to try out the casino and see if you like what they have to offer. Without having to invest any money yourself. These bonuses are not very common. After all, the casino only earns your contact information. These are not guaranteed earnings.

  • Free spins:
  • Most casino deals include free spins on selected slots. Often the free spins are part of a package of bonuses you receive as a new member of a casino. The so-called welcome bonus. Other casinos use free spins as an extra reward for loyal customers.

Although you will come across many other names for casino bonuses, such as special periodic reload bonuses, VIP programs, or cashback deals, they all work according to these three main principles.

The snags

Very often, general terms and conditions are seen as a collection of legal jargon and therefore filed away without reading. They are also usually boring and rather long. This is, of course, for a reason. A casino would rather not have its players delve into them too much.

These are the snags you should look out for in the terms and conditions of a bonus:

  • Betting requirements
  • These are expressed as a multiplier (x5, x20, x30 and even up to x50). The casino determines in advance how many times you have to wager the bonus amount before you can withdraw a single cent. You multiply the bonus amount by the multiplier in order to know how much you can withdraw. The casino will keep track of your progress and you won’t be able to withdraw any amount before fulfilling the requirements.

    Also, not all games contribute equally to the wagering requirements. For example, the T & C’s may indicate that online slots are worth more than table games, for example. In the case of online slots, for example, the following may apply: 5 euros wagered = 5 euros played around. While with a blackjack table, $5 wagered = $4 wagered. Each casino is different, so pay attention.

  • Time Limit
  • Another well-known casino trick is to add a time limit to a bonus. This means that you have to meet the wagering requirement within a limited period of time. So you not only have to bet a lot, but also bet quickly. For example, in some cases this period is only a single week. In others it may be, say, 30 days. It means a huge financial commitment for you as a player to gamble so much online in such a short period of time.

  • Payment methods
  • Although this last factor has less impact on your wallet, it is still important to mention. Some deals are limited to certain payment methods. This means that you can only deposit or withdraw with specific methods. As a result, you may well miss out on a bonus as a player.

Know what you are getting into before you register

To get the most out of a casino bonus, you need to use common sense and find out what you can realistically afford. Free money is great, but not if the costs are too high or if you are surprised by conditions you didn’t pay attention to. Assume: a casino is always trying to make money from you. This can be literally through a deposit, or through loyalty. So always read between the lines, and inform yourself fully. Always be careful when gambling with real money.