PSV is keen on online gambling

With the passing of the Remote Gaming Act by the Senate in February this year, a new money tree is blooming on the horizon. The scholars agree, online gambling will be booming business in the Netherlands in the future.

The companies that have applied for a license are busy with marketing strategies. The ultimate goal is to reach as many people as possible who want to place a bet. Name recognition is very important. One of the gambling elements that providers will focus on is sports betting. In particular, betting on soccer will become very popular.

PSV wants to cooperate with gambling company

In order to appeal to as many people as possible in the short term, there are companies that approach soccer clubs to start a collaboration. PSV has expressed its interest in such a partnership. In a letter to all season ticket holders, PSV has asked how the fan base views gambling on soccer matches.

The reason for this letter is that PSV has had a good offer to enter into a partnership with an online gambling provider. Research by a marketing agency has shown that the expected revenue for PSV from such a partnership will be 1 to 1.5 million euros per year. The supporters seem to have a good feeling about that amount. “They can pay a good player with it.

Some supporters not happy

Of course there are also supporters who feel their club should not focus on this market. People who are categorically against gambling don’t like it anyway. “It does not fit with this decent club” according to some supporters. It doesn’t fit with this decent club”, some supporters said, immediately putting a stamp on gambling in itself. In itself it will be legal in the Netherlands in 2021 so it could be handled a little more broadly.

Supporters Association PSV

The supporters’ association feels a bit of a split. They feel it is a grey area but also understand that their club desperately needs the revenue to compete with the other clubs. The chairman is especially afraid that the club will pass on supporters’ data to the online gambling provider and wants to make sure that members are not overwhelmed by all kinds of emails inciting to gambling.

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Experts see no danger

There is also a fear among supporters that this could lead to gambling addiction in some people. Experts in the field do not share that opinion. They do not expect that when the top clubs in the Netherlands such as Ajax, Feyenoord and PSV start promoting sports betting that there will be an increase in the number of gambling addicts.

Research shows that gambling on matches is somewhat less impulsive. Slots in a gambling hall or an online casino have a much faster payout structure and are therefore a greater risk. Because with sports betting you have to think carefully about the choices you make each time, the chance of addiction is very small.