Kambi calls itself the leading independent sportsbook partner for online casinos with a vision. Whether this is actually the case we will leave in the middle, but there are many casinos that use their software.
It is true that their technology is very good and has few moments where the system freezes and causes delays. They have done a good job.
This company is a provider of sports betting to B2C licensed gaming operators. They operate worldwide and well-known major sports betting providers use their software. Think about Unibet and 888. Various providers with a Dutch license also use Kambi’s software. Currently in the Netherlands BetCity.nl also uses the software of Kambi.
The company was founded in Sweden. At the moment it has offices all over the world. They have over 800 employees spread across offices in Romania, United States, United Kingdom, Malta, Sweden, Philippines and Australia. The company is even publicly traded in Sweden.
Sporting events to bet on
Kambi provides a huge range of sports betting. They have 65 different sports that players can bet on. Per year they offer over 165,000 live bets and over 300,000 bets that you have to place in advance.
BetCity.com offers sports betting via Kambi
On September 30, 2021, the press release came out than BetEnt, the company behind BetCity.nl has signed an agreement with Kambi for several years. This makes it the first provider with a Dutch license to have this top provider as a partner.
Kristian Nylén, CEO of Kambi, put it as follows:
“Kambi is very pleased to have been selected as the exclusive online sportsbook provider for BetCity.nl and to support them in the launch on day one of the market opening. The Netherlands will be very competitive, but the combination of Kambi’s technology and sports betting know-how with BetEnt’s sports-first strategy gives the BetCity.nl sportsbook a good starting position to succeed.”
BetEnt’s CEO, Melvin Bostelaar was also very pleased with the closed deal:
“We are proud to partner with a world-renowned company like Kambi, which is widely regarded as one of the best sportsbook providers in the market.”
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Our verdict on Kambi
There is no doubt that Kambi belongs to the top segment when it comes to offering sports betting worldwide. The fact that big companies like 888 and Unibet use the services of this Swedish company says something, of course. Over the years they have built up a very good reliable track record. BetCity.nl was very smart to enter into a long-term partnership with Kambi. Such a professional partner provides security and peace of mind for the future and is immediately a stable factor within the organization. The expectation is that when more providers enter the Dutch market, several parties will choose this Swedish company as a partner for the software of sports betting.