Holland Casino closes million deal with Eredivisie

It seems that Holland Casino has its first lead over the competition. Despite the fact that no one at all has yet obtained a license to legally offer online gambling in the Netherlands, Holland Casino has already taken a shot ahead.

In March 2021, companies can officially apply for a license to offer online gambling. This will be legal in the Netherlands from next year. Holland Casino will also apply for such a license and is apparently already convinced that they will receive it.

Million dollar deal with Eredivisie

To make sure that they can advertise very widely, a deal has been made with the Eredivisie. The umbrella organization is reportedly already in agreement but the clubs still need to sign for approval. The amount that all premier league clubs are allowed to distribute is 2 million per year. With this deal Holland Casino becomes the official betting partner of the highest soccer league in the Netherlands.

There is also a deal with Fox Sports worth 6 million euros. Indirectly, all partners of Fox, in this case again all clubs, will benefit. It is not inconceivable that the Keuken Kampioen Divisie will also be offered a deal by Holland Casino.

Holland Casino is too fast for Toto

With this move, Holland Casino is too fast for the Toto. Toto has already signed sponsorship agreements with a large number of premier league clubs for the coming years. This is already visible through the frequent mention of the name on the sleeves of the various club jerseys.

Whereas Toto has opted for an individual approach per club, Holland Casino has done it a bit bigger and made a deal with the umbrella organization. Regardless, two major Dutch players are taking the lead without even applying for a license.

These online casinos have fantastic live casino games.



Welcome bonus 100% up to €250

jacks casino and sports png bcb

Jacks Casino Online

100% Welcome Bonus up to £100


Deposit min €10 and receive 100 free spins


Welcome bonus up to €100 free spins

Our best bonus!
circus png


Get a bonus up to €250

Official statement from Holland Casino

When a reporter from Casinonieuws.nl asked for a comment from Holland Casino, he received the following response:
“Holland Casino has been preparing thoroughly for years for the opening of the online gaming market (from September 2021), for which we will certainly apply for a license. For the online proposition we are currently seriously working on various aspects of how to shape this, including (sports) partnerships. It is still a bit too premature to discuss the content at this point.

But when it comes to our online proposition we would fit well together. Holland Casino weighs entering into partnerships as a matter of principle and first and foremost on the basis of its social mission: to offer safe and responsible gaming with a focus on prevention and fair play whereby, moreover, young adults will not be specifically targeted.”